![]() The Monte Carlo, discontinued in 2007, is said to be replaced by the Camaro, also a coupe. General Motors has recently been in development to make more fuel efficient Chevrolet branded vehicles in order to compete with companies like Toyota and Honda. The Chevrolet brand is currently undergoing a product restructuring in North America along with all other GM brands in order to fit into the parent company''s turnaround efforts and to rebuild GM. Having now understood the Indian customer''s mindset, Chevrolet has plans to bring in a few more cars to India. Chevrolet plans to double the manufacturing capacity by the end of 2010. Chevrolet''s Halol plant has an annual capacity of 75000 units while the relatively new Talegaon plant has a manufacturing capacity of 10000 units. General Motors manufactures its cars from its Halol and Talegaon plants. The Chevrolet Aveo, Aveo UVA and the Optra have not been able to contribute much to the overall sales. The all Korean car has caught the attention of many Indians. Chevrolet''s premium SUV, Captiva too has been a strong player in its segment. Chevrolet launched the Beat in 2010 only to increase its market share significantly. In 2009, Chevrolet launched the Cruze which has been the best-seller in its class. Since then, there was no looking back for Chevrolet in India. Today, Chevrolet sells its cars through 150+ dealers in more than 120 cities in India. In fact, the bankruptcy had no impact on the Indian operations. Except for SRV, which we believe was launched ahead of its time, almost all Chevrolet cars are well accepted by Indians.Ĭhevrolet''s brand success in India can be measured with the fact that even General Motors'' bankruptcy in the US did not hamper their sales in India. The latest models launched by Chevrolet are the Beat and the Cruze. The Chevrolet launched in India the Captiva SUV. The Optra and Tavera are built at the Halol plant. The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2005. Since then, Chevrolet currently sells Cruze, Spark, Optra, Aveo, Tavera, Captiva, SRV (now discontinued), Beat and Aveo U-VA cars in India. ![]() The Corsa and Astra were built at a plant in Halol, Gujarat. Until J(the official birthday of Chevrolet), GM India (which was originally a joint venture with Hindustan Motors) sold the Opel Corsa, Astra, and the Vectra. With the launch of Chevrolet Spark, not only did the GM sales numbers shoot up, but they developed a sense of confidence in the Indian consumers.Ĭhevrolet is among the newest brands in India launched by GM''s India operations. But their true success was a ''Spark'' of brilliance. ![]() Chevrolet later launched the SUV Tavera which too did well in the Indian Market. The car was well received by the Indian customers. It set foot in India with the launch of Optra in 2003. The launch of Chevrolet marked General Motors'' success in India. It was time that the company trickled down to other parts of Asia. The first C prototype was ready months before Chevrolet was actually incorporated.Ĭhina became Chevrolet''s third largest market, with sales 332,774 vehicles, behind only the United States and Brazil. Actual design work for the first Chevy, the costly Series C Classic Six was drawn up by Etienne Planche, following the instructions of his old friend Louis. Durant on November 8, 1911, Chevrolet was acquired by General Motors in 1917. Founded by Louis Chevrolet and ousted GM founder William C.
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